CUPRA signs Mattias Ekström as official e-Racer driver

CUPRA has signed former DTM ace Mattias Ekström as its official driver and brand ambassador, as the Spanish car marque prepares for the inaugural season of the all-electric E-TCR series.

Ekström has a long and decorated history in touring car racing, having made his début in the 1997 Swedish Touring Car Championship. The Swede graduated to the DTM in 2001, competing for 17 consecutive seasons before leaving the series full-time at the end of the 2017 season.

Ekström lifted the STCC title in 1999, the DTM title in 2004 and 2007, and the FIA World Rallycross title in 2016, as well as taking three victories in the Race of Champions.

- Advertisement -

Having run his own team in the FIA world Rallycross Championship, Ekström will now partner with CUPRA as he continues his long association with the Volkswagen Audi Group (VAG).

The 41-year-old will be presented as a CUPRA brand ambassador at the IAA Frankfurt International Motor Show next month.

“Joining CUPRA is a natural move for me,” said Ekström. “After a career dedicated to the racing world where I had explored all combustion engine formats, I wanted to transition to electric racing with CUPRA, which has been a pathfinder in this segment since its creation.”

- Advertisement -
- Advertisement -

Stay Connected

7,329FansLike
6,602FollowersFollow

Must Read

Ash Sutton: ‘Silverstone proves anything can happen in the BTCC’

Ashley Sutton ‘reaped the rewards’ of speed and fortune in the British Touring Car Championship races at Silverstone, as the Laser Tools Racing driver held on to his points lead.
- Advertisement -

Jimmy Clairet ‘happy but disappointed’ after Monza

Jimmy Clairet was both happy and disappointed after the TCR Europe races at Monza, after the Peugeot driver followed up his race one retirement with fourth in race two.

Hyundai Motorsport reveals new Elantra N TCR model

Hyundai Motorsport Customer Racing has revealed its latest TCR touring car, the Elantra N TCR, bringing another saloon body shape to the global world of TCR designs.

Ash Sutton drops to third following race three time penalty for ‘gaining unfair advantage’

Laser Tools Racing's Ash Sutton has dropped to third in the results of the final British Touring Car Championship race of the day at Silverstone after being deemed to have gained "an unfair advantage during an incident with Tom Ol

Related News

Ash Sutton: ‘Silverstone proves anything can happen in the BTCC’

Ashley Sutton ‘reaped the rewards’ of speed and fortune in the British Touring Car Championship races at Silverstone, as the Laser Tools Racing driver held on to his points lead.

Jimmy Clairet ‘happy but disappointed’ after Monza

Jimmy Clairet was both happy and disappointed after the TCR Europe races at Monza, after the Peugeot driver followed up his race one retirement with fourth in race two.

Hyundai Motorsport reveals new Elantra N TCR model

Hyundai Motorsport Customer Racing has revealed its latest TCR touring car, the Elantra N TCR, bringing another saloon body shape to the global world of TCR designs.

Ash Sutton drops to third following race three time penalty for ‘gaining unfair advantage’

Laser Tools Racing's Ash Sutton has dropped to third in the results of the final British Touring Car Championship race of the day at Silverstone after being deemed to have gained "an unfair advantage during an incident with Tom Ol

Dan Lloyd: ‘I feel like I was due some bad luck’

Dan Lloyd was accepting of his non-finish in the second TCR Europe race at Monza, with the Brutal Fish Racing driver accepting the puncture which caused him to pick up his first non-score of the season.
- Advertisement -