Team Dynamics retains Honda, Halfords, Yuasa backing for 2019 BTCC

Team Dynamics retains Honda, Halfords, Yuasa backing for 2019 BTCC

Dan Cammish
Photo: PSP Images

Team Dynamics has retained manufacturer backing from Honda and title sponsorship from Halfords and Yuasa for the forthcoming British Touring Car Championship season.

The announcement continues several long-standing partnerships, with the outfit having enjoyed Honda factory support for 15 consecutive seasons now.

It will be the fourth year that the team is known as Halfords Yuasa Racing, after the retail chain returned to lead sponsorship of Team Dynamics in 2016.

Team Dynamics boss Matt Neal is pleased to have his long-term partners continuing for another season and the second with the FK8 Civic.

“It is great to have these household names back as joint title sponsors for 2019,” said Neal. “They provide us with great support, both on and off track, and are fantastic partners to work with.

“That alongside the extensive support that Honda provide us with makes for a formidable team!”

Paul Tomlinson from Halfords commented: “Over the past three years we have really seen the return on investment through this relationship.

“The BTCC audience are very loyal and committed, they engage with us on every BTCC related activity we undertake, and we’ll be looking to enhance that further during 2019.”

2019 marks the tenth consecutive season that Honda has entered into the manufacturers’ championship with Team Dynamics in the BTCC, as well as being the 16th season that the Midlands outfit has run Honda machinery.

“The BTCC is the pinnacle of British Motorsport and we are proud to be associated with the Championship racing head to head with the piers of our industry,” said David Hodgetts, Managing Director of Honda UK.

“Last year saw the introduction of the new FK8 Civic Type R to the BTCC and we are looking to build upon our fantastic finish to the season at Brands Hatch, with a strong championship challenge in 2019.”

Yuasa Managing Director James Hylton was equally complimentary about both the BTCC and the relationship with Team Dynamics.

“Having been involved in the BTCC for almost a decade, we can honestly say that there is no other motorsport series in the UK that gives us the brand recognition that this Championship provides!

“We were relatively unknown in the automotive car industry when we began nearly ten years ago. Today more and more people know and trust in the Yuasa Battery brand.”