There will be a ‘retro’ feel to this weekend’s British Touring Car Championship event on the Donington Park Grand Prix circuit, as tyre supplier Goodyear adopts the very first iteration of its iconic Wingfoot logo.
Goodyear, which is this year celebrating its 12th anniversary, has been the exclusive tyre supplier in the BTCC since the 2020 season, whilst its Dunlop brand was the tyre supplier from 2003 to 2019.
The company is to change its tyre sidewall and trackside branding for the weekend to reflect its rich history, which includes being involved in the BTCC since its very first season in 1958.
The retro logo was originally designed in 1898 and the icon can be traced back to the ancient era of Greek mythology. Mercury was the messenger of the gods, whose image inspired Goodyear’s co-founder Frank Seiberling, who suggested it would be a fitting company emblem.
Goodyear has already carried out retro branding exercises at the Darlington Raceway in NASCAR, at the NLS at the Nürburgring and in the FIA World Endurance Championship at Monza.
In the BTCC, the Goodyear Wingfoot Award is given to drivers who demonstrate ‘peerless performance and consistency across a BTCC weekend’.
“We’re excited to see Goodyear look a bit different this weekend,” said Michael Butler, Goodyear BTCC Event Leader. “Changes to the sidewall and trackside branding will bring a strong flavour of Goodyear’s heritage to the circuit.
“We’re immensely proud of our legacy and the Wingfoot has always been a symbol of performance in motorsport, which reflects Goodyear’s time spent at the very top of the sport.
“When it comes to BTCC, we are proud to have been part of the championship’s long history.”
Alan Gow, BTCC Chief Executive, added: “We are delighted that Goodyear has selected the BTCC race weekend at Donington Park to activate its 125th anniversary in the UK.
“The relationship between the BTCC and Goodyear Group – both on-track and off-track – is stronger than ever and is now in its third decade, making it one of the most enduring collaborations in motorsport history.”