Hyundai officially confirms entry into PURE ETCR

Hyundai Motorsport has officially confirmed its participation in the all-new PURE ETCR series next year, after its Hyundai Veloster N ETCR was displayed at the launch event in Copenhagen.

Hyundai had already revealed it was developing a new electric touring car to the ETCR regulations, taking the covers off its Veloster N ETCR last year at the Frankfurt International Motor Show.

But the South Korean brand had not formally committed to entering the new Eurosport-backed PURE ETCR series until tonight’s launch event in Denmark.

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The car was introduced on to the stage by Hyundai’s electric TCR development driver, Augusto Farfus.

Last month, the Veloster N ETCR became the first fully functioning true ETCR car, following integration of the series’ battery kit at Williams Advanced Engineering in the United Kingdom.

Hyundai’s engineers have continued to develop the car, from the prototype unveiled in 2019 to the car seen in recent days in 2020.

Featuring a 500 kw (680 bhp) power unit, the ultra-high-performance car also boasts individual motors, inverters and gearbox from Magelec Propulsion and DC-DC converters from BrightLoop.

“I’m very proud of Hyundai Motorsport being one of the first manufacturers to rise to the challenge presented by the ETCR category and PURE ETCR,” said Hyundai Motorsport Team Principal Andrea Adamo.

“The evening in Copenhagen was a great event, not only for the series, but for us as one of the first manufacturer of a full PURE ETCR-spec car.

“The Veloster N ETCR project was a big technical challenge for us as a company with the new technology but the performance we have had in testing with the prototype car shows the capabilities we have.

“I’m looking forward to seeing the car racing in Pure ETCR. Everything about the design of the car, and the technology involved is intended for high-performance, and concept for the race weekend format should definitely provide some exciting action when the competitive weekends begin next year.”

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