Leading UK-based automotive servicing and repair company Kwik Fit have been announced as title sponsors of the British Touring Car Championship from 2019.
The deal does not affect the series’ current tyre supply deal with outgoing title sponsors Dunlop, who are contracted until 2022.
The championship’s full name going forward will be the Kwik Fit British Touring Car Championship, with a focus on widening the series’ engagement with new fans in the automotive sector between the three parties.
“We are thrilled to welcome Kwik Fit into the fold of the BTCC,” commented Series Director, Alan Gow.
“This will undoubtedly enable us to introduce the BTCC to hundreds of thousands more motorists across the UK. It also gives Kwik Fit the ideal opportunity to further increase their brand awareness via the UK’s largest motorsport championship.”
“We are looking forward to becoming the title sponsor of the championship,” enthused Kwik Fit’s Marketing Director, Andy Lane.
“It is a fantastic competition with a strong heritage which will significantly add to our marketing activities. We are very excited about connecting with the fans and teams during the season ahead as well as helping raise the profile of the championship with our customers across the country.”
The 2019 season commences at Brands Hatch on the 6th-7th April.