Dunlop has extended both its tyre supply deal and title sponsorship arrangements of the British Touring Car Championship (BTCC) until at least 2022.
The tyre brand has been the official title sponsor of the BTCC since 2005, whilst it has been the official tyre supplier since the 2003 season.
The news means that by 2022 the company will have been supplying tyres to the BTCC for twenty years.
In addition, HiQ, which is a nationwide network of fast-fit garages also owned by parent company Goodyear Dunlop, will continue to sponsor the Teams’ Championship in 2016.
BTCC Series Director Alan Gow said he was proud to be able to extend the deal yet further into a third decade.
“I’m genuinely delighted that the BTCC will maintain its incredibly successful relationship with Dunlop right through until the end of 2021,” said Gow. “Ours is one of the closest and most enduring of any major motorsport programme, so for the BTCC to continue to use Dunlop’s superb race tyres whilst also carrying the Dunlop name in our title is something of great pride to our Championship.”
Goodyear Dunlop Tyres UK and Ireland Managing Director Hans Vrijsen added that he was delighted to keep the brand closely aligned with the BTCC.
“Dunlop is a powerful brand with high performance drivers,” said Vrijsen. “Dunlop is also synonymous with top level motorsport, having won the Le Mans 24h more than any other tyre company.
“The BTCC gives Dunlop an opportunity to demonstrate its performance credentials in front of hundreds of thousands of passionate BTCC fans every year. We are delighted to be continuing this strong partnership.”